Digital Marketing Apprenticeship Level 3

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Digital Marketing Level 3 Apprenticeship

Whether a small start-up or large corporation, chances are the majority of your leads are coming in through digital channels including your website, social media, email marketing or straight from Google. Yet, a 2017 study by the British Chamber of Commerce (BCC) reported that 3 in 4 UK businesses have still reported a digital skills shortage. In order to find a cost-effective solution, an increasing number of employers are turning to Digital Marketing Apprentices.

These apprenticeships can be used to recruit new employees or upskill existing ones. They develop the expert knowledge needed to plan and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, engagement and retention.

Example Job Roles

Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.

The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager.

Programme Requirements

Must have 5 GCSEs including Maths and English , as well as a GCSE/ BTEC IT qualification at grade 9 - 4 (A*- C) or be willing to undertake Functional Skills Level 2. We have to make sure that the Apprentice has the potential to achieve the different elements that make up the Apprenticeship qualification, and that they are working at the right level in their job role. It is a requirement to complete an initial assessment in English and Maths, and this may lead to taking some additional diagnostic assessments.

Typical Duration

18 months to complete, depending on the employer and apprentice needs.

Apprenticeship Content

This apprenticeship standard has been developed with the help of employers including: IBM, Capgemini, Microsoft, Cisco, BT, HP, The Royal Signals, Lowe and Partners, Qinetiq, Weboo, 4Ps Marketing, Fujitsu, Accenture, Atos, CGI, Visa, Contentive, Thales, Ticket Master, NCA and Virgin Media.

There are a number of elements to each Apprenticeship and this is called a Standard. This Standard includes:

A knowledge based qualification

  • Knowledge Module - Marketing Principles

  • Knowledge Module - Digital Marketing Principles

  • Microsoft Technology Associate (MTA) HTML 5

On Programme Assessment

  • Portfolio of evidence

  • Assessment of behaviours and skills

  • Technical knowledge and understanding

  • Technical competencies

Functional Skills

  • Maths, English at Level 2

End-point assessment

  • Summative Portfolio

  • Synoptic Project

  • Employer Reference

  • Interview

What can an Apprentice do next?

This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration.

Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.

If you have any questions or queries relating to apprenticeships, please contact the apprenticeship team

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