Digital Marketing Level 2

Digital Marketing Level 2

This course is ideal if you wish to develop knowledge and understanding of Digital Marketing. The programme is designed to help you gain foundation skills with little or no previous experience of digital marketing. It is ideal for anyone who; is running their own business, wishing to turn a hobby into a business enterprise or gain an insight into marketing via social media to develop your skills in your current role.

You will learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns. The Units included are:

Unit 1: Social Media for Business

• Understanding the range of social media platforms available for use by business

• Knowing how to use social media platforms to engage an audience

• Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business

• Understanding how email campaigns can help businesses reach and engage their audience

• Planning an email campaign

• Understanding the role of data protection regulations when implementing email campaigns.

Unit 3: Digital Marketing Review

• Understanding the role of digital marketing

• Knowing how to review the effectiveness of digital marketing

• Knowing how to use outcomes of digital marketing effectiveness reviews.

Unit 4: Understanding Search Engine Optimisation for Business

• Understanding the principles of Search Engine Optimisation (SEO)

• Knowing how Search Engine Optimisation benefits business

• Knowing how to use Search Engine Optimisation to benefit a business.

Unit 5: Digital Marketing for Business

• Understanding the role of digital marketing in business

• Understanding how digital promotion is achieved

• Producing a plan to promote a business through digital channels

• Knowing how to use online presence to raise funds and cut costs.

You will work through each unit and then complete an assessment; this is a series of questions on the material you have just covered. Your Assessor will provide feedback and guidance on any additional work needed. On passing all 5 units, you will receive an e-Certificate: TQUK Level 2 Certificate in Digital Marketing.