Local Leaders in Innovation Inspire New College Business Students

Posted on September 18, 2017


Representatives from 4 different companies- Excalibur, Dyson, Red 7 Marketing and Imagine Cruising visited New College to talk to students on the BTEC Level 3 programme about Enterprise and Innovation. The key themes that ran through all of the talks were; self-belief, hard work, drive, resilience in never giving up and responsiveness.

Each company gave a short presentation, followed by Q & A from the students. The speakers shared their journeys, showing the learners how their companies have evolved using innovation over time to remain current within their markets.

During their talk, Dyson focused on product innovation and gave some real behind the scenes insight into product development and testing. Their aim being to ‘inspire the design engineers of tomorrow’.

Hoping to inspire the students, Excalibur really brought home the importance of self-belief and drive to make things happen. ‘A company with a difference’ is how they described themselves, focusing on establishing long term partnerships with big name companies such as; Vodafone and Microsoft. A local Swindon Company, they pride themselves in having a strong community ethic and were keen to show the students that there is more to business than trying to ‘just sell a product’.

Imagine Cruising, winners of the 2016 ‘Wiltshire Business of the Year’ award, discussed marketing campaign planning and the importance of being able to demonstrate effective return on investment (ROI).

Red7Marketing shared their background and history from humble beginnings to working with Google. For the business students, this really pulled together several aspects of the event and summarised the importance of using innovation to differentiate yourselves from the rest of the market.

Gill Keir, a business lecturer at New College summed up the day saying, “I’d like to say a big thank you to all the speakers who attended the event. It was a great success and really brought home to our students the importance of innovation in business. Talks like this are a key part of the Business BTEC course which has a strong vocational focus. Through a combination of guest speakers, role play, business visits and work experience our students are putting theory into practice and getting hands-on experience of what the world of business is really like. Ultimately preparing them for the next step into a career or university.”

Find out more about the Level 3 Business BTEC